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Our brand starts with our shirt. Disappointed with almost always having to choose between boxy unisex and boys t-shirts or fitted girls t-shirts with tiny cap sleeves, we decided to make our own "in the middle" style. We designed what we think is the perfect t-shirt for girls!



Our style is quite simple, yet incredibly hard to find. We tweaked a traditional unisex t-shirt to give it a slimmer fit, ever-so-slight shape to the body, less boxy sleeves with a “just right” length, and lighter weight fabric. The result is an unmistakably girl fit, but still  plenty of room to move. Then we chose a palette of bright colors to give girls choices beyond the standard pinks and pastels.

Every decision we made was driven by our commitment to make a high quality product. We selected only the best cotton - 100% combed and ringspun - for an exceptionally soft jersey knit. We made it in the USA. We did all the little things that matter, like pre-washing the fabric to minimize shrinkage and using tagless neck labels. Finally, we worked closely with a fabulous screen printer in Austin, TX to bring our designs to life. 

Our sizes are true - our size 8 will fit the average 8 year old. We are tired of girls clothes running small (especially when compared to the oversized style of most boys clothes)! Besides being confusing, that can start to make some girls think they are the “wrong” size, which is never a good thing. Our size chart has detailed measurements to help you pick the right size.


We hope this shirt is just the beginning of our story. Because we believe there is a need for all kinds of clothes that follow the Girls Will Be style - colors beyond pink, no girly embellishments, imagery that breaks gender stereotypes, and styles that let girls be kids. We already have ideas for everything from shorts and swimsuits to pajamas and underwear. But for now, we start with our shirts. We hope your girl loves them as much as we do!